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THE COMPANY

GeneticaLens began as a video production and information services company. Over the past 16 years we have developed video-enhanced assessment tools and specialized in providing quality video documentation of difficult to diagnose medical and developmental disorders. We now offer a wide spectrum of services that deliver high quality media content to the medical community and families it serves: research; product certification; expert commentary and follow-up; professional filming; pre- and post-production editing and support; web and application design; database development and management; and outreach and marketing.

Currently, GeneticaLens offers content on Angelman Syndrome, lysosomal storage disorders, MPS I, MPS II, and Autism Spectrum Disorders (ASD). GeneticaLens has produced projects for the Centers for Disease Control and Prevention (CDC), New York University School of Medicine, Icahn School of Medicine at Mt. Sinai, Drexel University and The University of Connecticut. We have completed Phase II of an NIH funded project called "The Creation of ASDRA (Autism Spectrum Disorder Risk Alert)" and are already involved in several collaborations surrounding the launch of Well Child Lens.

OUR MISSION

Our goal is to harness our proprietary technology, now developed into the SEE (Surveillance, Education, and Enrichment) system, to help combat rare and genetic disorders by offering video-based content detailing symptoms, detection methods, screening tools, and interventions or treatments available in an easily accessible internet format. We seek to utilize emerging interactive technologies (e.g., digital tablet computers and mobile devices) and leverage the ever-increasing reach and bandwidth of the internet to deliver our products to consumers.

The SEE system is a unique collaboration among medical professionals, documentary filmmakers, software application designers, and web developers to create a platform that deploys video as a tool for doctors, patients, and their families. It will always be built with enough flexibility to be able to integrate into Electronic Medical Record systems.

Our first deployment of the SEE system is Well Child Lens (www.wellchildlens.com), created for doctors and parents, and designed to promote early detection and intervention for Autism Spectrum Disorders (ASD).

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